There are going to be bumps along the way…
Building a brand is very much like taking an airplane to your destination.
Along the journey, you will encounter turbulence and sometimes it will be a rough ride.
Well, my understanding is that turbulence rarely brings down airplanes and turbulence should not bring down your brand.
As good pilots of our brand, we continue to make slight adjustments here and there to ensure as smooth a ride as possible. If we stay to the flight plan, more often than not we will reach our desired destination and all that waits for us there.
So in times of turbulence, stay the course, make the necessary changes and more often than not everything will be smooth sailing in the end.
Oh…and as a good pilot…communicate to your passengers what is going on…they will enjoy the journey so much more…