Designing and building a great culture requires the energy of everyone. We are all leaders in our own way and to that point each play apart in the outcome. A few years back I was at a seminar listening to Marshall Goldsmith. He said something that changed the way I act as a leader. He talked about asking one question that will make the world of difference in the way you mature as a leader and if you mature as a leader, your brand culture will also mature.

Here is what he said. “When you sit down with a member of your team, here is what I want you to ask them. What is one thing I can do better to become a more effective leader”. He then went on to say, “and when they give you that one thing, I want you to only say thank you and go work on that”.

I started doing this many years ago both in my professional and personal life (spouse, friends, family, community etc.). The results have been outstanding.

Give it a try. Your future self, brand and team will thank you.