David's Bio

David helps leaders design, implement and sustain powerful cultures that accelerate the growth of their brands.

David’s experience with culture building started over 24 years ago and includes starting a multitude of personal brands, working with 100’s of leaders and contributing to building two of the largest award winning brands in Canada.

David has held a life-long fascination for why some brands have great cultures and why so many do not. David’s research and experience lead him to understand that culture is either built by design or manifests by default.

Fascinated by the fact that, unfortunately, 90% usually manifest by default, David discovered the missing key elements in what he calls a brand’s culture energy cycle and ecosystem and developed a simple system for getting both of these back in balance resulting in 67 awards for culture excellence.